...the John Lewis advert makes its first appearance. Released today at 8am. A £1 million budget including a set made out of concrete and pumice stone, and a £6 million marketing budget to make it appear in all the right places. As you can imagine, our time on set was eventful. Enjoy!
If a video is 30 seconds or under, it's very likely that most people will watch it all the way through.
If the message is more complex, then take time to explain it, but understand that half of the audience won't make it to the end of the video. With this in mind, a video should be front-loaded with the most important parts of the message and be compelling enough so they might view to the end.
Understanding the relationship between video length and viewer engagement can help you ensure that your audience is getting the most out of your videos.
Now let's briefly get on that surfboard...
Good storytelling is what makes a film. And if you can keep it simple then even better!
Alain Ducasse's chocolate factory gets back to the roots of chocolate making. This short film gives us a vision of chocolate like we never see it, rough and sensual at the same time. Everything a chocolate film should be!
A pick me up chocolate, caramel wafer that every camera crew needs!